Friday 27 March 2020

Music videos research+analyse

Elle Eyre- New Me
In this upbeat pop/R&B mixup song by Elle Eyre the narrative is used to show Ella moving on from last toxic relationship, further illustrated in the video by sitting in her room, eating junk food, crying(mascara smudges under eyes) all post break up actions.  The video starts off with a dolly shot out of a fridge, The camera movement then is used to amplify the lyrics after she sings "Take a step back and 180", the screen spins on 180 angle (scene change as musical phases change).
The narrative is clearly established too from the start, the lyrics reflecting the changes happening in Ellas life. The mid shots followed  by close ups bring the emphasis on her and help the audience to form an emotional connection. The mise-en-scene in the start where Ella opens the fridge indicates loneliness with the use of exaggerated  blue lighting and taking out a chocolate bar. The diegesis(2) can be seen as throughout  the camera follows Ella as the main camera, we can clearly see the change in the atmosphere and the mise-en-scene as it changes from the 'lying down, eating food, with mascara smudged under her eyes' to a natural lighting, upbeat and getting ready to go out with her friend, 'moving' on stage.




The Chainsmokers- Hope

The song begins with Winona Oak, reminiscing her past relationship, recounting the pain she had endured, being mistreated as the whole relationship was build on 'a bed full of lies'. She also says “hard and heavy whiskey goodbyes", which indicates a reoccurring theme of alcohol abuse throughout the song.

Throughout the video the camera is static, however the video still succeeds  in being entertaining, using fast changing colour lights, as well as extreme close ups of Winona Oak. The mise-en-scene was also different when Andrew "Drew" Taggart is the only one in the scene, with dull colours and using lights to create moving shadows around him in contrast with Winona who is always in bright colours, which could indicate his alcohol abuse throughout the relationship, being in the a dark place, while Winona now out of this relationship is surrounded  by beautiful colours.













BORNS- Electric love
In this song the simple idea behind it is BORNS, comparing a loved interest to heroin and the similar rush you get from both, and it could be seen as interpretive, receiving comments such as 'Made by someone on acid'.  What made me belive the sing indicates heroin/opiate addiction is not only the heavy impressioonist, concept based music video but also the lyrics used "I can't let you go now that I've got you" probably refers to addiction, and then "I'm dying for another taste" is the biggest give away in this direction. However at the start the same lyrics could be seen in the opposite light as falling in love with someone has often been compared to being addicted to drugs. Sleepless nights, strong desires, exhilarating and miserable at the same time, therefore making it up to the viewer to decide. The camera is contantly moving, with fast edits and jump-cuts in time with the beat, featuring close ups of the artist, as Carol Vernallis states in her music video theory(1) however in a very low key lighting





(1) https://infograph.venngage.com/p/198183/carol-vernallis-music-video-theorist

(2)https://replayitoreraseit.files.wordpress.com/2016/06/unruly-media-vernallis-c.pdf







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