Goodwins theory-primary research and summary of theory

1.the relationship between lyrics and visuals
-illustrating (the lyrics)
-amplifying (boosting the lyrics, making them more apparent)
-contradicting (lyrics contradicting the visuals)


2.music and visuals
-illustrating (seeing the instruments)
-amplification (amplify the part of the song by using visuals)
-contradict
cutting visuals in time with music


3.genre exists
-stadium  performamce
-studio performance
-location
-narrative
-conceptual/experimental

4.Artist close up
-artist branding
-celebrity culture
-artistic portrayal
-implications on looking good

5.star iconography
-branding
-style
-brand values/ unique selling points

6.looking and voyerism
-nudity/near nudity/ revealing clothes
-exhibitionism
-an intimate location eg. bedroom
-frame within a frame

intertextuality
goodwin noticed when studying music videos that there are often intertextual references to
-other music videos
-films
-TV programs
This can be homage, pastiche, parody or even some kind of brand synergy between texts

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How to analyse music video 
Goodwin identify 5 key aspects of music videos that we, the audience, should look out for:
-thought beats- where you 'see' in the sound
-narrative and performance
-the star image
-relation of visuals to song
-technical aspects of a music video