For my short film Ive included the theoretical ideas of Lacan and the idea of the lack, never having enough and Mulvey's theory of the male gaze in cinema.
At the start of the film I wanted to incorporate a series of shots of a female doing feminine tasks such as brushing her hair, putting lipstick on, painting her nails, putting tights on, to further justify the idea presented by Mulvey, that females are only seen as objects to gaze at in cinema, with no real purpose or meaning to the plot.
Something that i changed from my original idea was the dream sequence. Instead of waking up on a street and seeing only other females around I wanted the audience to know they are watching a dream or something unrealistic , to portray the scene and the meaning behind it i used a green screen instead and used footage from a meat factory and a Barby doll factory to again portray Mulvey's ideas through my perspective- women seen as nothing more than 'meat' and brainless dolls made in a factory. The T-shirt also worn at the scene has the words 'fearless and feminine' which juxtaposes the scene as the girl is scared and the idea of the feminine has turned around.
To end my short film I wanted to have the advert play once more after the girl has bough the lipstick, showing the repetition of the circle, as she is not going to be satisfyied and will keep on buying to fill the lack of the 'thing' in nthe back of our mind as Lacan calls it.
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